VIDEO: The Social Media Revolution!

This is a great little video that visualises the latest social media statistics in a punchy 4 minute video. It's a new way of looking at it - with some great statistic! Hope you enjoy!



Social media IS the biggest shift since the Industrial Revolution! This video provides a range of great stats like these...

* By 2010 Gen Y will outnumber Baby Boomers
* 96% of them have joined a social network
* 1 out of 8 couples married in the US last year have met via
social media
* Facebook added 100 million users in 9 months
* If Facebook would be a country, it would be the world's
4th largest
* 80% of companies are using LinkedIn as their primary tool
to find employees
* 80% of Twitter usage is on mobile devices.
People update anywhere, anytime. Imagine what that
means for bad customer experiences?
* In 2009 Boston College stopped distributing e-mail addresses
to incoming freshmen
* YouTube is the 2nd largest search engine in the world
* There are over 200.000.000 Blogs. 54% of bloggers post
content or tweet daily.

http://www.digitalbuzzblog.com/the-social-media-revolution-visualised/

Original Post on Digital BuzzBlog

Social Media Trends 2009: Optimize

Client-side marketers are optimizing social-media efforts this year, says Karen O'Brien, Partner, Interactive Services, Crimson Consulting. I asked Karen to describe the social-media trends among her big-brand clients.

Optimization is a big trend, she says.

Companies are optimizing social media by:

• setting standards and goals about how many members, RSS subscribers, friends, etc. they'd like to have on social-media channels

• setting standards and goals about conversations they want to target on social networks

• consolidating multiple presences on social networks, such as YouTube, Facebook, MySpace (often, big companies have several profiles on various social networks, each profile representing a different product line, brand, or service)

"From a customer standpoint, it's confusing to see a bunch of different [presences] unless they're clearly labeled," Karen says.

About 70% of consumers consider social-media sites to be sources of information that will influence purchasing decisions, according to research data in MarketingSherpa's 2009 Social Media Marketing & PR Benchmark Guide.

Now is more important than ever to optimize. Make sure your brand is not only meeting its goals, but also consolidating its social-media presence and clearly labeling each one.

FREE EXCERPT - MARKETING SHERPA - SOCIAL MEDIA TRENDS 2009 - CLICK HERE!

By Natalie Myers, Reporter - MarketingSherpa.com